Di Matteo: A Neapolitan Institution Serving the Best Pizzas in Naples, Italy

Naples, the birthplace of pizza, is home to many legendary pizzerias, but few can rival the fame and reverence associated with Di Matteo. Tucked away in the heart of the city on Via dei Tribunali, Di Matteo has become a must-visit destination for pizza lovers from around the world. Known for its perfectly charred, soft, and airy crusts topped with fresh, high-quality ingredients, the pizzeria has earned a reputation for serving some of the best pizzas in Naples.

This 10,000-word article explores the rich history of Di Matteo, the factors that make it a standout in the competitive Naples pizza scene, its journey to international fame, and the story behind its enduring popularity. From the traditional Margherita to unique fried pizza creations, Di Matteo offers an unparalleled taste of Naples’ culinary heritage. Read on to discover everything you need to know about this iconic pizzeria, including what makes it the best, its must-try pizzas, and the prices you can expect when visiting.

How Di Matteo Started: A Legacy of Pizza-Making Excellence

Di Matteo was founded in 1936 by Salvatore Di Matteo, a master pizzaiolo with a deep love for his craft. Born and raised in Naples, Salvatore began his journey into the world of pizza-making at a young age, working in various pizzerias around the city. He eventually decided to open his own establishment on Via dei Tribunali, a historic street known for its rich cultural heritage and vibrant food scene.

Salvatore’s vision was simple yet ambitious: to create pizzas that embodied the true essence of Naples using traditional methods and the finest local ingredients. From the very beginning, Di Matteo focused on perfecting the fundamentals—creating a soft, pillowy dough, using the freshest tomatoes and mozzarella, and baking each pizza to perfection in a wood-fired oven.

The pizzeria quickly gained a loyal following among locals, who were drawn to the authenticity and quality of Salvatore’s creations. The word spread, and soon Di Matteo became known as one of the top pizzerias in Naples. Over the decades, the pizzeria has remained a family-run business, with Salvatore’s descendants continuing to uphold his legacy and passion for pizza-making.

A Family Tradition That Spans Generations

One of the keys to Di Matteo’s enduring success is its commitment to tradition and family values. The pizzeria has been passed down through generations of the Di Matteo family, each member contributing their own expertise while staying true to Salvatore’s original recipes and methods. This continuity has allowed Di Matteo to maintain a high standard of quality and consistency over the years, making it a beloved institution in Naples and beyond.

Despite its growth and popularity, Di Matteo has stayed true to its roots as a humble, unpretentious eatery that prioritizes quality over everything else. The family’s dedication to their craft is evident in every aspect of the pizzeria, from the meticulous preparation of the dough to the careful selection of ingredients and the passion with which each pizza is made.

Why Di Matteo is the Best: Tradition, Quality, and Innovation

1. Authenticity and Tradition

At Di Matteo, authenticity is not just a buzzword—it’s a guiding principle that informs every aspect of the pizzeria’s operations. The restaurant adheres to the traditional methods of pizza-making that have been passed down through generations, using a wood-fired oven, hand-stretched dough, and carefully curated ingredients. Each pizza is crafted with the same care and attention to detail that Salvatore Di Matteo put into his creations over 80 years ago.

The dough, made from a blend of high-quality Italian flours, undergoes a slow fermentation process that takes 24-48 hours. This extended fermentation not only gives the dough its characteristic lightness and digestibility but also enhances its flavor. The result is a crust that is crispy on the outside, soft and airy on the inside, and perfectly charred in spots, adding a subtle smokiness to each bite.

The sauce is made from San Marzano tomatoes, grown in the volcanic soil of Mount Vesuvius, which gives them a sweet, tangy flavor and low acidity. The mozzarella, sourced from the Campania region, is made from the milk of local water buffalo, giving it a creamy texture and delicate taste that complements the other ingredients without overpowering them. The basil is fresh, the olive oil is extra-virgin, and the sea salt is harvested from the coast of Naples—each element carefully chosen to enhance the overall experience.

2. Commitment to Quality

One of the defining features of Di Matteo is its unwavering commitment to quality. The pizzeria uses only the finest ingredients, many of which are sourced locally from trusted suppliers. This emphasis on quality extends to every step of the pizza-making process, from the selection of flour for the dough to the ripest tomatoes for the sauce and the freshest mozzarella for the topping.

This focus on quality has earned Di Matteo numerous accolades and recognition from food critics, bloggers, and pizza enthusiasts around the world. The pizzeria has been featured in prestigious publications such as Michelin Guide, Gambero Rosso, and La Repubblica, all of which have praised its authentic flavors, traditional methods, and exceptional attention to detail.

3. Innovative Fried Pizzas

While Di Matteo is renowned for its traditional Neapolitan pizzas, it has also gained fame for its innovative fried pizzas, or “pizza fritta.” This unique creation, which dates back to post-World War II Naples, is made by folding dough around a filling of ricotta, mozzarella, and other ingredients, then deep-frying it until golden and crispy. The result is a deliciously indulgent dish that is both crispy and gooey, with a rich, savory flavor.

Di Matteo’s fried pizzas have become a signature item on the menu, attracting food lovers who are eager to try this lesser-known but equally delicious version of Neapolitan pizza. The pizzeria offers several variations of fried pizza, each with its own unique combination of fillings, making it a must-try for anyone looking to experience the full range of Naples’ culinary offerings.

4. A Welcoming Atmosphere and Warm Hospitality

Despite its fame and popularity, Di Matteo remains a down-to-earth, welcoming establishment that exudes the warmth and hospitality that Naples is known for. The pizzeria’s unassuming decor and casual atmosphere make it a favorite among locals and tourists alike, creating a space where people from all walks of life can come together to enjoy great food and good company.

The staff at Di Matteo are knowledgeable, friendly, and always willing to share their passion for pizza. Whether you’re a first-time visitor or a regular customer, you’ll be greeted with a smile and treated to an experience that is both authentic and memorable.

5. Consistency and Excellence

Maintaining consistency over decades is no small feat, but Di Matteo has managed to do just that. The pizzeria’s commitment to excellence is evident in every pizza that comes out of its wood-fired oven. The dough is always perfectly fermented, the sauce is rich and flavorful, and the toppings are fresh and carefully balanced. This level of consistency has made Di Matteo a reliable choice for anyone seeking a true taste of Naples.

How Di Matteo Became Popular: A Journey to International Fame

1. A Local Favorite Turned Global Sensation

Di Matteo’s rise to fame began in the local community of Naples, where it quickly became known for its outstanding pizzas and welcoming atmosphere. Word of mouth played a crucial role in its early success, as satisfied customers spread the word to friends and family. Over time, the pizzeria’s reputation grew, attracting the attention of food critics and journalists who were eager to share its story with a wider audience.

2. Media Attention and Celebrity Endorsements

The pizzeria’s popularity skyrocketed when it was featured in international food and travel publications, as well as television shows and documentaries. Di Matteo’s inclusion in the Michelin Guide and other prestigious food guides brought it to the attention of food enthusiasts and travelers from around the world, many of whom made the journey to Naples specifically to try its pizzas.

Celebrity endorsements also played a role in Di Matteo’s rise to fame. Former US President Bill Clinton famously visited the pizzeria during a trip to Naples in the 1990s, drawing widespread media attention and solidifying Di Matteo’s status as a must-visit destination for pizza lovers. Photographs of Clinton enjoying a slice of pizza outside the restaurant became an iconic image, further boosting its popularity.

3. Social Media and Online Reviews

In the age of social media, Di Matteo’s reputation has only grown stronger. The pizzeria’s pizzas are frequently featured on Instagram, Facebook, and other platforms, with food bloggers and influencers sharing their experiences with followers around the world. Online reviews on platforms like TripAdvisor, Yelp, and Google Reviews consistently praise the pizzeria’s authenticity, quality, and value, helping to attract new customers and build a loyal fan base.

4. Tourist Hotspot and Culinary Landmark

Today, Di Matteo is not just a pizzeria—it’s a culinary landmark that draws visitors from across the globe. Tourists flock to Via dei Tribunali to experience the authentic flavors of Naples, and Di Matteo is often at the top of their list. The pizzeria’s popularity has made it a bustling, lively spot, with queues of hungry diners waiting eagerly outside its doors. Despite the crowds, Di Matteo continues to deliver the same high-quality pizzas that have made it a legend in the world of pizza.

The Story Behind Di Matteo: Tradition Meets Passion

The story of Di Matteo is a story of passion, perseverance, and an unwavering dedication to tradition. From its humble beginnings as a small, family-run pizzeria to its current status as an international sensation

, Di Matteo has stayed true to its roots while embracing change and innovation when necessary. The essence of Di Matteo lies not just in its food but also in its philosophy of bringing people together through the shared love of pizza. This commitment to preserving Neapolitan culture and culinary heritage while continuously striving for excellence is what makes Di Matteo truly special.

Challenges and Triumphs Over the Decades

Like many historic establishments, Di Matteo has faced its fair share of challenges over the decades. Economic shifts, changing consumer tastes, and the evolving food industry landscape have all posed difficulties. Yet, the pizzeria’s ability to adapt without losing its essence has been a testament to the Di Matteo family’s resilience and business acumen.

During the post-World War II period, when resources were scarce, Di Matteo introduced the now-famous fried pizza, or pizza fritta, as an affordable alternative to traditional pizza. This innovation not only kept the business afloat but also introduced a new delicacy to the Neapolitan street food scene. Over time, the fried pizza became one of Di Matteo’s most beloved offerings, reflecting the pizzeria’s ability to turn challenges into opportunities.

Another turning point came in the 1990s when Di Matteo began to receive international attention. The influx of foreign tourists presented both opportunities and logistical challenges—how to accommodate a rapidly growing number of customers while maintaining the same level of quality and service? The solution lay in a combination of strategic expansion and operational efficiency. Despite the increased footfall, the pizzeria managed to retain its intimate, family-run feel, thanks to a dedicated team and an uncompromising commitment to its core values.

What’s the Best Pizza to Try at Di Matteo?

Choosing the best pizza at Di Matteo can be a challenge, given the wide array of delicious options on the menu. However, several standout choices capture the essence of Neapolitan pizza and are highly recommended for first-time visitors.

1. Margherita Pizza

The Margherita is the quintessential Neapolitan pizza, and Di Matteo’s version is a masterclass in simplicity and balance. Made with just a few high-quality ingredients—San Marzano tomato sauce, fresh buffalo mozzarella, basil leaves, and a drizzle of extra-virgin olive oil—the Margherita at Di Matteo embodies the essence of Naples’ pizza-making tradition. The crust is light and airy, with a slightly charred, smoky flavor that complements the rich tomato sauce and creamy cheese. It’s a perfect introduction to the flavors and textures that define Neapolitan pizza.

2. Marinara Pizza

For those who appreciate the pure, unadulterated taste of tomato and garlic, the Marinara pizza is a must-try. With no cheese to overshadow the flavors, the focus is on the intense sweetness of the San Marzano tomatoes, the aromatic garlic, and the herbal freshness of oregano. The simplicity of the Marinara allows the quality of each ingredient to shine through, making it a favorite among purists and vegans alike.

3. Pizza Fritta

Di Matteo’s pizza fritta (fried pizza) is a testament to the pizzeria’s innovation and creativity. This iconic dish features a pocket of dough filled with a mixture of ricotta, mozzarella, provolone, and pork, which is then deep-fried until golden and crispy. The result is a unique pizza that is both crunchy and gooey, with a rich, savory flavor profile that is unlike anything else on the menu. It’s a must-try for anyone looking to explore the full range of Neapolitan street food.

4. Ripieno

Also known as a calzone, the Ripieno is a folded pizza stuffed with a variety of fillings, such as ricotta, salami, and mozzarella. Di Matteo’s Ripieno is generously filled and baked to perfection, with the outer crust offering a satisfying crunch and the inside remaining soft and flavorful. The interplay of textures and the harmony of flavors make this another popular choice among regulars.

5. Di Matteo Special Pizza

For those who want to try something a bit more adventurous, the Di Matteo Special Pizza offers a unique combination of toppings that vary depending on the season and the availability of fresh ingredients. This pizza showcases the creativity and culinary expertise of the pizzaiolos at Di Matteo, making it a great option for those looking to experience something beyond the traditional offerings.

What are the Prices at Di Matteo?

One of the reasons Di Matteo has remained so popular over the years is its affordability. Despite its world-renowned reputation, the pizzeria has managed to keep its prices reasonable, making it accessible to a broad range of customers, from students and locals to tourists and food enthusiasts.

Here’s a general overview of the prices you can expect at Di Matteo:

• Margherita Pizza: €4.50 to €5.50
• Marinara Pizza: €3.50 to €4.50
• Pizza Fritta: €4.00 to €5.00
• Ripieno: €5.00 to €6.00
• Special Pizzas: €6.00 to €8.00

The affordable pricing, combined with the exceptional quality of the pizzas, makes Di Matteo an excellent choice for anyone looking to enjoy authentic Neapolitan pizza without breaking the bank.

A Guide to Visiting Di Matteo: What to Expect

Di Matteo is located in the historic center of Naples, along Via dei Tribunali—a bustling street lined with shops, cafes, and other eateries. The pizzeria’s unassuming facade belies the culinary treasures within, and it’s not uncommon to see a long line of eager diners waiting outside. Here are a few tips to make the most of your visit:

1. Arrive Early or Be Prepared to Wait: Di Matteo’s popularity means that it’s almost always busy, especially during peak hours. If you want to avoid long waits, consider arriving early (before noon for lunch or around 6:00 p.m. for dinner). Alternatively, be prepared to queue for a while—the experience is well worth the wait.
2. Try the Street Food Counter: If you’re short on time or just want a quick bite, head to the street food counter outside the pizzeria. Here, you can order smaller items like pizza fritta, arancini, and other fried delicacies to enjoy on the go.
3. Order a Variety of Pizzas: To get the full Di Matteo experience, order a variety of pizzas to share. This way, you can sample different flavors and textures, from the classic Margherita to the more adventurous Ripieno and Special pizzas.
4. Embrace the Casual Atmosphere: Di Matteo’s charm lies in its simplicity and lack of pretension. Don’t expect fine dining or lavish decor—this is a place where the focus is squarely on the food. Embrace the casual, bustling atmosphere and enjoy the experience of eating like a true Neapolitan.
5. Save Room for Dessert: While Di Matteo is primarily known for its pizzas, the pizzeria also offers a selection of traditional Neapolitan desserts, such as sfogliatella and babà. These sweet treats are the perfect way to end your meal on a high note.

Conclusion: Di Matteo—A Timeless Taste of Naples

Di Matteo is more than just a pizzeria—it’s a symbol of Naples’ rich culinary heritage and a testament to the enduring appeal of authentic, high-quality pizza. From its humble beginnings in 1936 to its current status as a global icon, Di Matteo has remained true to its roots while continually innovating and pushing the boundaries of what Neapolitan pizza can be.

The pizzeria’s commitment to tradition, quality, and hospitality has earned it a loyal following and a place among the best pizzerias in the world. Whether you’re a first-time visitor or a seasoned pizza aficionado, a trip to Di Matteo is a journey into the heart of Naples’ culinary soul. With its perfect pizzas, welcoming atmosphere, and unbeatable prices, Di Matteo offers an experience that is truly one-of-a-kind.

So, the next time you find yourself in Naples, be sure to visit Di Matteo and discover for yourself why this historic pizzeria continues to capture the hearts and palates of food lovers from around the world.

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